Exact First-Choice Product Line Optimization
نویسندگان
چکیده
منابع مشابه
Product Line Selection and PricingUnder the Multinomial Logit Choice
In this paper we consider a retailer's product line selection and pricing problem. We use a consumer choice model in which individuals have stochastic utility for each product and act to maximize their consumer surplus. We consider three basic problems: (1) A retailer who has a current product line with xed prices and who is considering the addition of a new model to the product line. The retai...
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ژورنال
عنوان ژورنال: Operations Research
سال: 2019
ISSN: 0030-364X,1526-5463
DOI: 10.1287/opre.2018.1825